Preference Architecture

Preference Architecture

Preference Architecture: 7 Decisions That Boost Engagement Without Manipulation

You open a settings panel. Twenty options, three sliders, two toggle switches, and a dropdown with twelve items. Your brain freezes. So you click 'Acc...

Preference Architecture

Why Your Subscribers' 'No Preference' Choice Might Be a Red Flag

Picture this: a new subscriber lands on your preference center. They scroll, see the laundry list of topics—tech, culture, finance, wellness—and pause...

Preference Architecture

When Preference Architecture Conflicts With Your Email Client's Defaults

You spend weeks designing a preference architecture that gently nudges users toward healthier email habits. Then your client's email client—Gmail, Out...